Unfortunately, other content systems do not. If that article has at least one image and especially two or more, all the better.įortunately, some content management systems such as WordPress have word count plugins that will help publishers identify cornerstone content. The length of an article also signifies whether it is cornerstone content.Īn article with more than 1,000 words is usually a good candidate. The next best place to begin is a review of word counts for existing pages. The 10 most popular pages on the site over the previous 12 months fit the definition of cornerstone content. The simplest place to begin is a review of site analytics. Large websites that have thousands of pages of content may struggle with where to begin. “It consists of the best, most important articles on your site the pages or posts you want to rank highest in the search engines.” Cornerstone Content StrategyĪ cornerstone content strategy first calls for identifying the most important pages on the website. “Cornerstone content is the core of your website.” Yoast says. After all, if a page is one of the highest quality on a site, it benefits the publisher and site to make it excel in search engine rankings.Ĭornerstone content also is a concept that Yoast promotes in its WordPress plugin for search engine optimization. But for various reasons, they may not get the attention they deserve.Ī cornerstone content strategy for SEO means the publisher makes an extra effort to optimize the page for search engines. They reflect the site’s brand and content marketing strategy and should get the most attention with publishers who practice search engine optimization. They are the ones with the highest-quality content as well as the ones that ideally will rank highest in search engine results. Cornerstone content is a concept in SEO strategy that identifies and focuses on the most important pages of a website.
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